You came to me not from a fairy tale or a dream,
And it seemed to me that I was facing spring.
You appeared to me – and it seemed that the world around
Became younger by a thousand years.
Vasyl Symonenko


«Sohodni»
The collection built on the contrast of colors (black and white) and the contrast of fabrics (plain old hemp and exquisite velvet).
Such polarities embody its philosophy: not to deny yourself being happy and luxuriously dressed precisely today, on this day, without waiting for a special occasion. And to treat yourself with beautiful clothes now and wear them daily.
A Borshchiv embroidery vyshyvanka impresses with the variety of patterns and is rightfully considered a historical and cultural value and pride of Ternopil region. It is distinguished by densely stitched floral and geometric patterns. Black ornamental compositions with the slight interspersing of color motifs on shirts and blouses are the main decorative accents in Borshchiv festive outfits.
“Nyzynka” (nyz) is a technique characteristic of Ukrainian embroidery, that creates geometric patterns with a clear diagonal. This is a counted-thread running stitch “needle forward” and it is put from below. In women’s vyshyvankas (embroidered blouses) nyz was used to embroider an “ustavka” – a rectangular fragment of the top of the sleeve (it could be a separate element of the cut or continuous with the sleeve), a collar, cuffs, a bosom and “pohrudky” – vertical stripes on the front of the breast. On men’s shirts nyz was used to embroider a collar, a “manishka” (dickey) and cuffs.

Bride’s dress “Kvitkova”, collection “Sohodni”
Machine embroidery, nyzynka, Borshchiv embroidery
Material: costume fabric, velvet ribbons
Composition: main fabric – 70% cotton, 30% viscose; lining – 100% cotton
Groom’s shirt “Zorepad”
Machine embroidery, nyzynka
Material: costume fabric
Composition: main fabric – 70% cotton, 30% viscose