Our shawls combine all these functions. You know: when you buy shawls from Chernikova, you get an amulet, a decoration, the art of collaboration between artists and the designer. And the defenders of Ukraine get help in the war started by Russia against Ukraine. The help to protect our home.
Because we give 100% of the profit to the Armed Forces of Ukraine through reliable and proven volunteers.
Here the win-win system is in action.
Shawls are bought for oneself or as a souvenir. Our customers who live in other countries of the world order them as a gift for their foreign friends. This helps protect the information war front as well. After all, such a gift is accompanied by a reminder of the war in Ukraine and a story about the ancient and powerful culture of our people.
Somewhere in a parallel reality we design and sell these shawls so that a lady enters our store and realizes that this shawl will match her eyes and suit her dress. And another young lady from somewhere in the USA or Europe gets it as a souvenir from Ukraine bought by her friend, and she gets fascinated by our ethnic motifs.
These shawls are supposed to be a decoration, an amulet for a woman. They should surprise and delight with the design and quality.
We together with Marta Pitchuk imagined a scene like this when we were working on the design of the shawls even before the start of the full-scale invasion. Marta’s paintings and her motankas (rag dolls) have the special power of an amulet. But after February 24, 2022 we moved into another reality. And our shawls received another function – helping military servicemen and servicewomen protect our homes.
And in our new reality young ladies receive these shawls and understand that their function is not only to serve as a decoration but also as help to the Ukrainian military servicemen and servicewomen in the fight in this devilish, unjust war for the freedom of Ukraine.
Therefore, when you buy these shawls, you help protect our country together with us.
Artist Yaroslav Shkribliak also joined the initiative. His dukachi are depicted on one of the shawls of this series.
We actively send your orders not only throughout Ukraine, where there is such a possibility, but also around the whole world – we can do it: customers from Europe, the USA or Canada receive these shawls and other orders within 10-15 working days, and customers from others continents – within 15-20 working days.
So order! Get this amulet, beauty and art. Get silk or wool weapons for protection. Of our souls and our state.
From May 2022 to January 20, 2023 we transferred 740 thousand UAH, which is about 19 thousand USD. And we do not stop. And we ask you not to stop – to continue helping the Ukrainian military win this terrible war, gain ultimate freedom of Ukraine.
We publish reports on the profit from the shawls and payments that cover volunteer requests on our Facebook and Instagram pages.
This is another way to help and have an iconic item that on the day of our victory and beyond will remind you that you have become a part of this victory.