My name is Liubov,and my friends call me Liuba. So we can be friends with you.
I have been creating clothes since 2009, and in 2010 I started my business without any experience, startup capital or plan.
My brand CHERNIKOVA, which is known by people, is more than 1000 models of clothes for the connoisseurs of various styles. CHERNIKOVA is associated with unique fabrics of high quality, with ethno elements which we integrate into modernity and present our products in such a way that they can be worn not only for solemn occasions but also daily.
But my brand CHERNIKOVA, which is known by me, is all about me. This is how I see and feel the world. And how I react to it. Everything that I have already experienced, analyzed, felt now looks as clothes of my design do.
It contains everything that I love in the world:people, mountains, music, food, sports, animals, fabrics, sunlight and rain, thunder, stormsand tears, coffee, cocoa and wine, trails, flowers and the smell of burnt leaves in the autumn. All seasons and continents, history and treasures, musical notes and paints, and even dances when nobody sees.
And everything that I see around:energy, outer space, science, richness, colors, nature, mathematics, depth, sense, meaning, ambivalence,space,infinity, limits, madness, harmony.
CHERNIKOVA is for those people who want to create a complex look. Products of the brand are bright, filled with composition, emotions and sense. I felt that way and then others told me about that.
The values of my life are simple but constant:honesty, esthetics, quality. I have my own standards and I reveal them to others.
Within the time of existence of the brand I have created 22 collections:dresses, shirts, coats, kersetkas (sleeveless jackets).
I have participated in more than 30 fashion shows, 14 of which were personal in Ukraine, America, Canada, Europe and elsewhere.
Our production has manufactured more than 10 000 items, which are worn by women and men from more than 30 countries of the world.
And more than 100 couples have got married in our dresses and shirts, and now they dress their children in our clothes.
And for the sake of those rare moments when I can create I have learnt:to do strategic planning, to organize a team, to calculate a prime cost, to understand the technological process, to analyze figures, to set tasks for all the links of production and business, to substitute any link of production or business, to be in a good mood even if I do not want to, to delegate, to teach subordinates to work, to teach subordinates to delegate, to establish standards and traditions, to appreciate a moment and my faith in myself when the whole world opposes, to forget about fatigue, thirst, pain, to study constantly, to love myself and to take care of myself, to afford to be anyone I want to, to rely on myself and to trust others. It has changed and continues changing me.
Perhaps these skills will be reflected in the following collections and will give you a part of my strength and energy. At least I dream for the clothes I create to serve as not just a beautiful body cover but the completion of your essence which resonateswith my values.Clothing is one of the languages of communication with the world, so let’sspeak the same language❤️